PUMA NORDIC constructs new centralized Warehouse in Sweden

Helsingborg, Sweden ? (June 13, 2013) ? PUMA Nordic announced the construction of a new warehouse for the Nordic area in Sweden in order to centralize the current warehouses of PUMA, COBRA PUMA Golf and Tretorn in the area. A significant initiative that enables an important and strategic presence for the Nordic customers and partners with a high level of local service and flexibility.
The 18 meter high warehouse will be an expansion of the Head office adding 9 600 m2 to the already existing warehouse, which will make a total of a 23 000 m2 facility situated in the industrial estate of Berga, Helsingborg.
?The Nordic area is an important market and we are very proud that PUMA has chosen to establish this pilot project here with roll out in the other European regions to follow?, says Peter Bedsted, General Manager PUMA Nordic.
As part of PUMA´s global sustainability program the new warehouse is built in accordance with the requirements to receive a Green Building certification. In order to improve energy efficiency, it uses 25% less energy compared to the Swedish National Board’s (Boverket) construction requirements for new buildings.
The new, partially automated, warehouse will be equipped with the latest technology in inventory management which will provide a further improved service offering faster and more flexible deliveries to customers and retailers.
Construction is currently underway and the building is expected to be ready for testing in the second half of 2014.
For more information regarding Green Building, please visit:

Media Contacts:
Peter Bedsted, CEO PUMA Nordic
+ 46 706 19 60 75
[email protected]
Rickard Kull, Head of Marketing PUMA Nordic
+46 708 19 60 05
[email protected]
PUMA is one of the world?s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit

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